UNICEF (United Nations International Children’s Emergency Fund): SWEET TRICK

Credits & Description:

Advertiser: UNICEF
Agency: OGILVY & MATHER CHILE
Category: Stunts & Live Advertising
Advertising campaign: SWEET TRICK
Account Manager: Eric Krohn
Copywriter: Felipe Abufhele
Art Director: Gabriel Izquierdo
Copywriter: Nicolas Neumann
Copywriter: Miguel Muñoz
Creative Director: Nicolas Neumann
Other Credits: Diego Rojas
Other Credits: Alejandro Harriet
Producer: Marcela Carcamo
Chief Creative Officer: Cesar Agost Carreño

Ambient Execution Description
On a Sunday afternoon, in a crowded park in the capital of Chile (Santiago), we planned for a giant man made of cotton candy to appear out of nowhere, drawing the attention of the children and their parents at the park. After the little ones approached the man and irresistibly ate all of the cotton candy, the man behind the costume began to hand out flyer to their parents with the following message: “That´s how easy it is for a pedophile to attract a child. Let´s be alert”.