UPS Outdoor, Case study GO WEST – JOURNEY OF TERRACOTTA WARRIOR TO THE U.S. by Ogilvy & Mather Beijing

The Outdoor Advert titled GO WEST – JOURNEY OF TERRACOTTA WARRIOR TO THE U.S. was done by Ogilvy & Mather Beijing advertising agency for subbrand: UPS Courier Service (brand: UPS) in China. It was released in Jan 2013.

UPS: GO WEST – JOURNEY OF TERRACOTTA WARRIOR TO THE U.S.

Released
January 2013
Posted
January 2013
Market
Producer
Creative Director
Creative Director
Account Supervisor
Art Director
Art Director
Executive Creative Director

Credits & Description:

Advertiser: UNITED PARCEL SERVICE GENERAL SERVICES CO. (UPS)
Agency: OGILVY BEIJING
Category: Integrated campaigns led by Outdoor
Advertising campaign: GO WEST – JOURNEY OF TERRACOTTA WARRIOR TO THE U.S.
Other Credits: Account Executive: Lizzie Lao
Account Supervisor: Alicia Yap
Art Director: Morris Ku
Creative Director: Tik Lau
Creative Director: Ray Hao
Chief Creative Officer: Graham Fink
Art Director: Kenan Song
Account Manager: Nina Ni
Planner: Tata Shang
Producer: Jasmine Liu
Executive Creative Director: Kwei Chee Lam