Ural Music Night: Audible Street Art [english]

Credits & Description:

Campaign name: Audible street art
Registrant: Voskhod
Brand name: Ural Music Night
Designer: Dmitry Maslakov
Art Director: Vladislav Derevyannikh
Executive Creative Director: Andrey Gubaydullin
Copywriter: Daria Ovechkina, Anton Rozhin
Digital production: Alexander Zolotov
Creative idea explanation: A new music festival, Ural Music Night, took place in Ekaterinburg, a large city with a population of 1,5 million people. We created a street art that can be heard using official festival app MusicNight. The idea was inspired by the old Soviet technology that uses visual codes for sound synthesis. The app captures on special marks and converts everything between them into sound. We found an old wooden fence and a cracked wall. Street-art adds vivid color and sound to the urban reality, camouflages its industrial dreariness/