Ural Music Night Outdoor, Design & Branding Listen to me, 2 by RA Voskhod

Listen to me, 2
The Outdoor Advert titled Listen to me, 2 was done by RA Voskhod advertising agency for Ural Music Night in Russia. It was released in Apr 2016.
Advertising campaign for Ural Music Night

Ural Music Night: Listen to me, 2

Brand
Ural Music Night
Media
Outdoor, Design & Branding
Released
April 2016
Posted
April 2016
Market
Russia
Industry
Shows, Events & Festivals
Agency
RA Voskhod
Designer
Mikhail Kokorin
Copywriter
Daria Ovechkina
Copywriter
Dmitry Maslakov
Designer
Vladislav Derevyannikh
Creative Director
Anton Rozhin

Awards:

PIAF, 2016
Creative Branding-Silver
Creative Design-Silver
Golden Drum 2016
OOH (Out of Home)Leisure, entertainment, culture & educationGolden Drum
ADCE Awards 2016
Interactive & MobileAny OtherSilver
Design & CraftAny OtherSilver

Credits & Description:

Agency: Voskhod
Client: Ural Music Night
Authors: Andrey Gubaydullin
Creative Director: Anton Rozhin
Copywriter: Daria Ovechkina
Copywriter: Dmitry Maslakov
Designer: Vladislav Derevyannikh
Art director: Yana Akhmetshina
Designer: Mikhail Kokorin
Sound Production: Alexander Zolotov, Voskhod, Programmer
Creative idea explanation: A new music festival, Ural Music Night, took place in Ekaterinburg, a large city with a population of 1,5 million people. It was important to create a playful, seamless platform that speaks to different audiences in a unified voice. We created a first ever audible identity that can be heard using official festival app MusicNight. The idea was inspired by the old Soviet technology that uses visual codes for sound synthesis. The app contains festival schedule, captures the special marks and converts everything between them into music.