The University of Engineering and Technology/ UTEC Outdoor, DM, Case study 1200 Trees-like Purifying Billboard by FCBMAYO Lima

The Outdoor Advert titled 1200 Trees-like Purifying Billboard was done by FCBMAYO Lima advertising agency for subbrand: Utec University (brand: The University of Engineering and Technology/ UTEC) in Peru. It was released in Mar 2014.

Advertising campaign for The University of Engineering and Technology/ UTEC

The University of Engineering and Technology/ UTEC: 1200 Trees-like Purifying Billboard

Brand

Utec University (The University of Engineering and Technology/ UTEC)

Media

Outdoor, DM, Case study

Released

March 2014

Posted

March 2014

Market

Industry

Agency

Creative Director

Art Director

Awards:

Cannes Lions, 2014
OUTDOOR LIONS	ADAPTED OUTDOOR: ADAPTED BILLBOARDS AND OUTDOOR POSTERS	SILVER
DIRECT LIONS	Use of Direct Marketing: Direct response print or standard outdoor, including inserts	BRONZE
Clio Awards, 2014
Innovative Media	Product/Service: Innovative Media	Bronze

Credits & Description:

Brand: UTEC
Media: Outdoor
Category: Education
Agency: FCB
Geo: Peru
The University of Engineering and Technology: 1200 Trees-like Purifying Billboard
Advertising Agency: FCB Mayo, Lima, Peru
Media Agency : MEDIA CONNECTION BPN Lima, PERU
Chief Creative Officer: Humberto Polar
Creative Director: Juan Donalisio
Art Director: Keni Mezarina
Copywriters: Rafael Garcia, Renato Farfan
Account Director: Valeria Malone Lo Presti
Video Editors: Juan Pablo Ezeta, Rodrigo Tovar, Geoffrey Yahya Vargas
General Manager: Gloria Herrera
Media Planner: Rafael Gutierrez
Media Supervisor: Jessica Arismendiz
Consultant: Juan Christmann
Audio: Willy Wong, Alonso Del Carpio
Video Edition: Plan B