Category: Ambient: Special Build
Advertiser: VODAFONE
Product/Service: 3G LAUNCH
Agency: KINETIC
Executive Creative Director: Fikri Gomecoglu
Account Manager: Nezahat Ozdemir
Account Supervisor: Metehan Kocak
Advertiser's Supervisor: Atakan Kural
Photographer: Ahmet Uruc
Producer: Bbm- Roof Media Works
Date of First Appearance: Aug 20 2009 12:00AM
Entrant Company: KINETIC, Istanbul, TURKEY
Description of Ambient execution
A fully equiped floating office was built and situated in the Bosphorus strait with employees working in it. The office helped display the power of 3G Vodafone Mobile Modem by allowing consumers to access the internet from the middle of the strait. The target audience had access to the floating office via special taxi boats.