Vodafone Outdoor LIVE BILLBOARD by Kinetic

LIVE BILLBOARD
The Outdoor Advert titled LIVE BILLBOARD was done by Kinetic advertising agency for Vodafone in Turkey. It was released in Aug 2009.
Advertising campaign for Vodafone

Vodafone: LIVE BILLBOARD

Brand
Vodafone
Media
Outdoor
Released
August 2009
Posted
August 2009
Market
Turkey
Industry
Mobile Communications
Agency
Kinetic
Account Supervisor
Metehan Kocak
Producer
Bbm- Roof Media Works
Photographer
Ahmet Uruc

Credits & Description:

Category: Ambient: Stunts & Live Advertising

Advertiser: VODAFONE

Product/Service: 3G LAUNCH

Agency: KINETIC

Account Manager: Nezahat Ozdemir

Account Supervisor: Metehan Kocak

Advertiser's Supervisor: Atakan Kural

Photographer: Ahmet Uruc

Producer: Bbm- Roof Media Works

Date of First Appearance: Aug 20 2009 12:00AM

Entrant Company: KINETIC, Istanbul, TURKEY



Description of Ambient execution

The concept of live billboards was created in order to surprise people, make a difference and overtake the competitors in 3G Launch in Turkey. We placed live models on special platforms on 5 different billboards in Istanbul. While the models connected to the internet via 3G mobile modem, they also interacted with the target audience and answered their questions about 3G.