Walkers Outdoor, Ambient, Digital, Case study Countdown To Kit Off [image] by AMV BBDO London

Countdown To Kit Off [image]
The Outdoor Advert titled Countdown To Kit Off [image] was done by AMV BBDO London advertising agency for Walkers in United Kingdom. It was released in Oct 2016.

Walkers: Countdown To Kit Off [image]

October 2016
October 2016


Creative Circle 2017
ExperientialBest Use Of Ambient/guerillaSilver
OutdoorBest Regional PosterBronze
The FAB Awards 2017
Posters & OohConfectionery & SnacksSilver
Integrated CampaignsConfectionery & SnacksFAB Award
AmbientConfectionery & SnacksFAB Award

Credits & Description:

FAB Award 2017: Silver & Fab Award (x2)
Client: Walkers
Agency: Amv Bbdo, London
When Leicester legend Gary Lineker Tweeted he would present Match of the Day in his pants if rank outsiders Leicester won the League, we decided to hold him to his promise. Mobile digital posters were created which were live reactive scoreboards, revealing more of a naked Lineker the closer Leicester got to winning. These were driven around Leicester stadium during home games and m...

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