Walkers Outdoor, Ambient, Digital, Case study Countdown To Kit Off [image] by AMV BBDO London
![Countdown To Kit Off [image]](https://fcdn.me/281/b7a/walkers-countdown-to-kit-off-image-93cdd35752aae6b4f02b585a99.jpg "Countdown To Kit Off [image]")
The Outdoor Advert titled Countdown To Kit Off [image]
was done by AMV BBDO London advertising agency for Walkers in United Kingdom. It was released in Oct 2016.
Walkers: Countdown To Kit Off [image]
Brand
Media
Released
October 2016
Posted
October 2016
Market
Industry
Agency
Awards:
| Creative Circle 2017 | ||
|---|---|---|
| Experiential | Best Use Of Ambient/guerilla | Silver |
| Outdoor | Best Regional Poster | Bronze |
| The FAB Awards 2017 | ||
| Posters & Ooh | Confectionery & Snacks | Silver |
| Integrated Campaigns | Confectionery & Snacks | FAB Award |
| Ambient | Confectionery & Snacks | FAB Award |
Credits & Description:
FAB Award 2017: Silver & Fab Award (x2)
Client: Walkers
Agency: Amv Bbdo, London
Synopsis:
When Leicester legend Gary Lineker Tweeted he would present Match of the Day in his pants if rank outsiders Leicester won the League, we decided to hold him to his promise. Mobile digital posters were created which were live reactive scoreboards, revealing more of a naked Lineker the closer Leicester got to winning. These were driven around Leicester stadium during home games and mobbed by thousands. When Leicester won the league, posters dispensing Salt and Victory Crisps were placed in pubs. Fans snatched and smuggled them into the stadium where they were photographed by news services around the world