Walkers Outdoor, Case study Kit Off, 1 by AMV BBDO London
Walkers: Kit Off, 1
Awards:
| Kinsale Shark Advertising Festival 2016 | ||
|---|---|---|
| Print/Outdoor/Other | International Non Traditional - Events, Stunts, Live Brand or Interactive Experience | Bronze |
| Creative Circle 2017 | ||
| Experiential | Best Use Of Ambient/guerilla | Silver |
| Outdoor | Best Regional Poster | Bronze |
Credits & Description:
Agency: AMVBBDO
Name of brand being promoted: Pepsico
Title of entry: Kit Off
Name of company entering the work: AMVBBDO
Name of product being promoted: Walkers
Country of entrant company: United Kingdom of Great Britain and Northern Ireland
Agency Network: BBDO
Creative Director: Paul Brazier
Art Director: Sonny Adorjan
Copywriter: Andre Hull & Sonny Adorjan
Synopsis:
When Leicester legend Gary Lineker Tweeted he would present Match of the Day in his pants if rank outsiders Leicester won the League, we decided to hold him to his promise. Mobile digital posters were created which were live reactive scoreboards, revealing more of a naked Lineker the closer Leicester got to winning. These were driven around Leicester stadium during home games and mobbed by thousands. When Leicester won the league, posters dispensing Salt and Victory Crisps were placed in pubs. Fans snatched and smuggled them into the stadium where they were photographed by news services around the world