Advertiser: DISNEY
Agency: FOLD7
Category: Special Build
Other Credits: Blippar
Art Director: Gate Lambert
Copywriter: Gate Lambert
Producer: Paul Diamond
Art Director: Dan Fryer
Copywriter: Dan Fryer
Other Credits: Mission Media
Account Manager: Paul Diamond
Creative Director: Ryan Newey
Ambient Execution Description
We created a special build installation entitled '8-Bit Lane' in Brick Lane, East London for the launch of Disney's new film, Wreck-it-Ralph. The installation was designed to create hype and intrigue around the UK launch of the film, connecting Disney with an 18-30yr old audience.