Water Safety New Zealand: Swimming Trunks

Credits & Description:

Young men in New Zealand love doing dumb stuff in the water. But it's killing them. Positive safety messaging simply doesn't work on this audience. So, we went in the opposite direction and created the Swim Reaper; a macabre character, who tried to peddle stupidity to them. The consequences of dealing with him were clear swim dumb and you're done. We placed these posters right at the point of jumping off; New Zealand's most dangerous swimming spots. Agency: FCB New Zealand
Media: Outdoor
Category: Health & safety
URL: https://www.instagram.com/iamt...
Client: Water Safety New Zealand
Agency: FCB New Zealand
Country: New Zealand
Executive Creative Director: Tony Clewett
Executive Creative Director: James Mok
Creative: Melina Fiolitakis
Creative: David Shirley
Producer: Rebecca Casey
Group Account Director: Sean Keaney
Account Director: Katya Frolova
Head of Content TVP: Pip Mayne
Retoucher: Scott Kelly
Photographer: Steven Boniface
Designer: Nick Smith
Photographer Producer: Emily Moon
Account manager: Emilie Watts
Creative Services Director: Jenni Doubleday
Senior Media Planner: Andrew Coulthard
Production: Jess Turney
Digital Assistant: Ant Low
Props: John Oz
Client: Jonty Mills, CEO Water Safety New Zealand