Wathan Funeral Home: Text and Drive [image] 1

Credits & Description:

Brand: Wathan Funeral Home
Media: Outdoor
Category: Professional Services
Agency: John St
Geo: Canada
Wathan Funeral Home: Text and Drive
Advertising Agency: john st., Canada
Executive Creative Directors: Angus Tucker, Stephen Jurisic
Creatives: Sébastien Lafaye, Cédric Audet
General Manager: Mylène Savoie
Account service: Ian Brooks, Cheryl McKenzie, Tamara Staines, Sasha Abrams, Sarah Ramage, Laura McLellan, Natacha Nicol
Producer: Kimberley Mullen
Production Artist: Ryan Thiffault
Senior Developer: Joshua Richards
Partner: Cieslok Media

Cieslok Media says the ad is designed to get people thinking about the real consequences of texting and driving. "With an out-of-home inventory situated in high traffic, high-impact locations, it made sense to leverage our digital sign on the Gardiner to amplify this message for the general public good," says Cieslok president and CEO Jörg Cieslok.

"People see and hear the words 'Don't text and drive' almost every day, but the number of people doing it keeps going up and up," says Mylene Savoie, managing director of John St. Montreal. "So we wanted to think of a different way of saying it that would make people think about the real consequences. Which is where 'Text and drive' came from."