Western Union: The Fast Way to Put a Smile on a Face

Credits & Description:

Client: Western Union
Creative Credits:
Creative Team: Adrien Raphoz
Creative Team: Grant Codron
Creative Director: Ewan Paterson
Creative Director: Pablo Gonzalez De La Peña
BBH Strategy Director: Saskia Jones & John Harrison
BBH Business Lead: Patrick Farrall
BBH Account Manager: Eddy Yan
BBH Account Executive: Amelia Lloyd
Producer: Tom Burns
Film Credits:
Production Company: Global Street Art
Producer: Lee Bofkin
DoP: Auberon Hall
Post Production: Global Street Art
2nd Camera assistant: Alberic Hall
Editor/Editing House: Auberon Hall, Global Street Art
Print Credits:
BBH Producer: Tom Burns
Artist: Dave Sharp
Media agency: Media Hub
Published: September 2020
Country: United Kingdom
Synopsis:
Western Union, a global leader in cross-border, cross-currency money movement and payments, has announced the launch of a campaign to drive awareness of the speed, reliability, and convenience of sending money from the UK to the world using Western Union app and wu.com.
The campaign, created by BBH London, features a portrait of a smiling woman’s face painted in quick time by professional speed painter Dave Sharp. The 'smile' will light up the streets up and down the country including a 22 ft version in Camden. The portrait and the speed in which it was created are symbolic of how fast customers can send money and put a smile on a loved one’s face.
The speed painting was captured live in South London’s Printworks, and has been turned into a beautifully emotive social film which went live across Facebook, Instagram, YouTube, and Twitter on 28 September. The painting itself is the artwork for the nationwide campaign which features the mural in Camden Town, roadside 6 sheets, OOH banners and bus supersides and the line: You can send money in minutes with our app.