WWF Outdoor OPERATION CHAC'OFF by J. Walter Thompson Brussels

OPERATION CHAC'OFF
The Outdoor Advert titled OPERATION CHAC'OFF was done by J. Walter Thompson Brussels advertising agency for subbrand: WIRELESS WALL INTERRUPTERS (brand: WWF) in Belgium. It was released in Mar 2010.
Advertising campaign for WWF

WWF: OPERATION CHAC'OFF

Brand
WIRELESS WALL INTERRUPTERS  (WWF)
Media
Outdoor
Released
March 2010
Posted
March 2010
Market
Belgium
Industry
Charities, Foundations, Volunteers, Environmental & Animal Issues
Agency
J. Walter Thompson Brussels
Creative Director
Jean-Luc Walraff
Art Director
Cédric Minot
Producer
Christine Dutilleul
Copywriter
Jurgen Verbiest
Art Director
Sebastien Verliefde

Credits & Description:

Category: Ambient: Stunts & Live Advertising

Advertiser: CHACON

Product/Service: WIRELESS WALL INTERRUPTERS

Agency: JWT

Creative Director: Jean-Luc Walraff

Copywriter: Jurgen Verbiest

Art Director: Cédric Minot/Sébastien Verliefde

Account Manager: Daniel Bastin

Producer: Christine Dutilleul

Other Credits: François Chandelle (Film Editing)

Date of First Appearance: Mar 27 2010 12:00AM

Entrant Company: JWT, Brussels, BELGIUM



Description of Ambient execution

On March 27 Chacon, Clear Channel and JWT Belgium gave the opportunity to people waiting in Brussels bus shelters around Earth Hour (8.30pm - 9.30 pm) to actually turn the lights off. A Chacon wireless wall interrupter was glued to the transparent window and remotely linked to the lights of the shelter. This, demonstrating the performance of the product, while pointing out that the most Earth friendly interrupters remain those that are turned off.



English Translation of Main Headlines

The first who walks by at 8.30pm turns off the lights.