WMF Outdoor CHIPS by KNSK

CHIPS
The Outdoor Advert titled CHIPS was done by KNSK advertising agency for WMF in Germany. It was released in Jun 2011.
Advertising campaign: So gentle anyone would want to be in the pot.

WMF: CHIPS

Brand
WMF
Media
Outdoor
Released
June 2011
Posted
June 2011
Market
Germany
Industry
Household maintenance & pet products, Tableware, Cutlery, Cookware
Agency
KNSK
Art Director
Tim Krink
Copywriter
Ulrike Wegert
Art Director
Julian Heidt
Creative Director
Ansgar Böhme
Copywriter
Ansgar Böhme
Account Supervisor
Kirsten Kohls
Photographer
Abc Digital

Credits & Description:

Category: Home Appliances & Furnishings
Advertiser: WMF
Product/Service: WMF VITALIS AROMA STEAMER
Agency: KNSK WERBEAGENTUR
Chief Creative Officer: Detmar Karpinski
Creative Director: Ulrike Wegert/Ansgar Böhme/Tim Krink
Copywriter: Ulrike Wegert/Ansgar Böhme
Art Director: Julian Heidt/Tim Krink
Photographer: Abc-Digital
Account Supervisor: Kirsten Kohls

English Translation of Main Headlines
The WMF Vitalis steam cooker is to be promoted as a particularly gentle cooking device.

The exact opposite of gentle steam cooking is frying in fat.

Foods that are normally roasted or deep-fried in fat also want to experience the joy of a gentle steaming and have therefore smuggled themselves in between foods that are being prepared in a WMF Vitalis.