One Show 2012 | ||
---|---|---|
One Show Design | Outdoor Design / Billboards - Campaign | Merit |
Advertiser: WMF
Product/Service: WMF CHILDREN’S CUTLERY
Agency: KNSK WERBEAGENTUR
Chief Creative Officer: Detmar Karpinski
Creative Director: Ulrike Wegert/Ansgar Böhme/Tim Krink
Copywriter: Ulrike Wegert/Ansgar Böhme
Art Director: Julian Heidt/Tim Krink
Illustrator: Ricarda Moegen
Account Supervisor: Kirsten Kohls
Ambient Execution Description
On the occasion of its 125-year anniversary, WMF’s children’s cutlery is to be promoted.
For children, eating is more than just nutritional input. It’s a sensual assault. An inspiration. It’s about uninhibited enjoyment.
Spots and stains that arise when eating can become works of art – coincidentally or with the help of a little childlike imagination. WMF children’s cutlery helps them do this.