Category: Home Appliances, Furnishings, Electronics & Audio-Visual
Advertiser: WMF
Product/Service: WMF VITALIS AROMA STEAMER
Agency: KNSK WERBEAGENTUR
Chief Creative Officer: Detmar Karpinski
Creative Director: Ulrike Wegert/Ansgar Böhme/Tim Krink
Copywriter: Ulrike Wegert/Ansgar Böhme
Art Director: Julian Heidt/Tim Krink
Photographer: Abc-Digital
Account Supervisor: Kirsten Kohls
Ambient Execution Description
The WMF Vitalis steam cooker is to be promoted as a particularly gentle cooking device.
The exact opposite of gentle steam cooking is frying in fat.
Foods that are normally roasted or deep-fried in fat also want to experience the joy of a gentle steaming and have therefore smuggled themselves in between foods that are being prepared in a WMF Vitalis.