| Cannes Lions, 2015 | ||
|---|---|---|
| OUTDOOR | AMBIENT: DIGITAL SCREENS | GOLD |
| CYBER | BRANDED TECH: DIGITAL BILLBOARD | SILVER |
| Clio Awards 2015 | ||
| Out of Home | Public Service: Billboard | Silver |
| D&AD Awards, 2016 | ||
| Media | Use of Outdoor | Wood Pencil |
| Media | Use of Interaction | Wood Pencil |
| Circle Awards 2016 | ||
| Outdoor | Best Digital Poster | Bronze |
| Digital | Best Use Of Dooh | Silver |
Title: Look At Me - Digital Poster
Type of entry: Outdoor
Advertiser: WOMEN'S AID
Category: Digital Screens
Agency: WCRS
Geo: United Kingdom
Creative Technology: Dino Burbidge(WCRS)
Account Team: Katherine Morris(WCRS)
Creative: Ben Robinson(WCRS)
Creative: Mike Whiteside(WCRS)
Agency Producer: Sam Child(WCRS)
Creative Technology: Gon Fernandez(WCRS)
Planner: Stuart Williams(WCRS)
Director Of Photography: Rankin(Rankin)
Executive Creative Director: Ross Neil(WCRS)
Account Team: Torie Wilkinson(WCRS)
Creative Technology: Dino Burbidge(WCRS)
Account Team: Katherine Morris(WCRS)
Creative: Ben Robinson(WCRS)
Creative: Mike Whiteside(WCRS)
Agency Producer: Sam Child(WCRS)
Creative Technology: Gon Fernandez(WCRS)
Planner: Stuart Williams(WCRS)
Director Of Photography: Rankin(Rankin)
Executive Creative Director: Ross Neil(WCRS)
Account Team: Torie Wilkinson(WCRS)
We wanted to show people they have the power to stop domestic violence. So we created an interactive digital experience, displaying an image of a beaten women. If people ignored her, she remained the same. But if people noticed her, her bruises would fade. Facial-recognition cameras made this transition seamless. The campaign rose to global prominence, reaching 326.9 million people.