Women's Aid: Women's Aid-Interaction

Credits & Description:

Agency: Wcrs
Client: Women's Aid
Agency Producer: Sam Child
Art Director: Ben Robinson
Copywriter: Mike Whiteside
Creative Director: Ross Neil
Creative Technologist: Dino Burbidge
Creative Technologist: Gon Fernandez
Photographer: Rankin
Post Production Company: Smoke & Mirrors
Media Agency: Ocean Outdoor
Account Handler: Katherine Morris
Account Handler: Torie Wilkinson
Planner: Stuart Williams
We wanted to show people they have the power to stop domestic violence. So we created an interactive digital experience, displaying an image of a beaten women. If people ignored her, she remained the same. But if people noticed her, her bruises would fade. Facial-recognition cameras made this transition seamless. The campaign rose to global prominence, reaching 326.9 million people.