Women's Equality Party/WEP Outdoor Bruise by Now London

Bruise
The Outdoor Advert titled Bruise was done by Now London advertising agency for Women's Equality Party/WEP in United Kingdom. It was released in Apr 2017.
Advertising campaign: Women's Equality Party

Women's Equality Party/WEP: Bruise

Brand
Women's Equality Party/WEP
Media
Outdoor
Released
April 2017
Posted
April 2017
Market
United Kingdom
Industry
Political/Religious/Trade Organizations
Agency
Now London
Executive Creative Director
Remco Graham
Copywriter
Roger Morris
Designer
Aaron Moss
Art Director
Clint Harding

Credits & Description:

Title: Bruise
Media: Outdoor
Category: Government
Agency: Now Advertising Limited
Production: N/A
Country: United Kingdom
Chief Strategy Officer: kate waters
Executive Creative Director: Remco Graham
Art Director: clint harding
Copywriter: Roger Morris
Account Director: Samantha Vine
Planner: Emma Barry
Agency Producer: Callum Furminger
Designer: Aaron Moss
Client: Women's Equality Party, Catherine Riley, Head of Communications
Description:
Agency,Now has created a visually arresting outdoor campaign for the Women's Equality Party, to support their candidate Tabitha Morton at the upcoming Liverpool Mayoral elections on May 4th. As part of the UK's 'Metro Mayor' elections this year, WEP's Liverpool Candidate is running against four male representatives of the Conservative, Lib Dem, Labour and Green parties. Morton's agenda prioritises the ending of domestic violence against women and redressing the imbalance of the gender pay gap.
To encourage Liverpool inhabitants to vote for Morton, Now’s outdoor creative highlights in a visceral way the uncomfortable truths affecting gender equality.