Advertiser: WONDERBRA
Product/Service: ULTIMATE PLUNGE BRA
Agency: IRIS WORLDWIDE
Agency: Direct
Executive Creative Director: Shaun Mcilraith
Copywriter: Selina Heathcote
Art Director: Nina Taylor
Typographer: Nina Taylor
Account Supervisor: Lucy Sammons
Advertiser's Supervisor: Julia Nolan
Producer: Richard King/Nicole Silver
Account Manager: Claire Beedham
Account Manager: Claire Beedham
Other Credits: Nick Porter/Dawn Newman/Jane Walton/Sarah Hall/Laura Wing/Ben Kaberry/Abi Wilson/Pete Armstrong
Ambient Execution Description
A bold, never-before-attempted stunt at the iconic Battersea Power Station, London. A group of fearless girls literally took the plunge, bungee jumping from a 160-ft crane, right into the cleavage of a huge projection featuring new Wonderbra model Adriana Cernecova in the bra.
The stunt was used to attract media coverage in the UK and across the world, achieving a media reach of over 188 million people.