World Food Programme (WFP): 805 Million Names

Credits & Description:

Client: United Nations World Food Programme
Product: Fighting Hunger Worldwide
Entrant: Forsman & Bodenfors Gothenburg, Sweden
Title: 805 Million Names
Product/Service: Fighting Hunger Worldwide
Entrant Company: Forsman & Bodenfors Gothenburg, Sweden
Advertising Agency: Forsman & Bodenfors Gothenburg, Sweden
Production Company: New Land Stockholm, Sweden
Copywriter: Fredrik Jansson/Karolina Widell (Forsman/Bodenfors)
Art Director: Staffan Lamm/Andreas Malm (Forsman/Bodenfors)
Account Supervisor: Hans Andersson (Forsman/Bodenfors)
Account Manager: Martin Johansson (Forsman/Bodenfors)
Agency Producer: Alexander Blidner/Jens Odelbring (Forsman/Bodenfors)
Digital Agency Producer: Peter Gaudiano (Forsman/Bodenfors)
Director: Gustav Johansson (New Land)
Director Of Photography: Niklas Johansson (New Land)
Editor: Robin Siwe (Callboy)
Producer: Sophie Tamm Christensen (New Land)
Sound Design: Eric Thorsell
Post Production: Stopp/Family
Web Agency: Lundgren/Lindqvist
Developer: Mikael Holm
Pr/Social Media/Content Integration: Mathias Eriksson/Charlotte Henriksson/Tereza Franzén (Matter)
Media Partners: Thor Nielsen/Jakob Stigler (Be On/Aol Platforms)
Music: Artist: Jónsi/Written By: Jón Þór Birgisson/Produced By: Peter Katis
Song Title: 'tornado'
Advertiser's Supervisor: Marina Catena, Zlatan Ibrahimovic/Helena Seger
Execution
This event happened live during a game of football. After scoring a goal Zlatan Ibrahimovi? took off
his sweater and revealed the 50 new names he had tattooed on his body. Names of some of the
805 million people suffering from hunger today.
This moment where captured by the press at the stadium, the live audience and the people
watching the game at home. And from there it took off to thousands of news media channels and
millions of social media channels.