Category: Confectionery, Snacks
Media: Outdoor
Brand: Wrigley’s
Agency: BBDO
Geo: Germany
Advertising Agency: BBDO, Düsseldorf, Germany
Creative Directors: Andreas Breunig, Darren Richardson (CCO)
Photographer: Stefan Viehbacher / Berlin
Production: Craftwork Düsseldorf
Audio Production: Studio Funk / Berlin
Published: May 2017
Description:
For many years, dentists have recommended to regularly chew Wrigley's Extra to keep teeth healthy and clean. The campaign shows the long-term effects of this decade-long proposition: empty and sad looking dentist waiting rooms, because patients are missing. Every room displays a little pack of Wrigley’s Extra Professional.
Foolishly recommended by dentists since 1987