Xbox Outdoor, Ambient, Case study NEED FOR SPEED? by Y&R Johannesburg

NEED FOR SPEED?
The Outdoor Advert titled NEED FOR SPEED? was done by Y&R Johannesburg advertising agency for subbrand: X-box 360 (brand: Xbox) in South Africa. It was released in Jun 2010.
Advertising campaign for Xbox

Xbox: NEED FOR SPEED?

Brand
X-box 360  (Xbox)
Media
Outdoor, Ambient, Case study
Released
June 2010
Posted
June 2010
Market
South Africa
Industry
Culture, Leisure & Sport
Agency
Y&R Johannesburg
Executive Creative Director
Clinton Bridgeford
Art Director
Mbuso Ndlovu
Executive Creative Director
Michael Blore Liam Wielopolski
Copywriter
Leon Kotze
Art Director
Rory Welgemoed

Awards:

Cannes Lions 2010
OutdoorAmbient: Stunts & Live AdvertisingGold

Credits & Description:

Type of Entry: Ambient

Category: Ambient: Stunts & Live Advertising

Title: NEED FOR SPEED?

Advertiser/Client: X-BOX 360

Product/Service: DRIVING GAMES

Entrant Company: Y&R SOUTH AFRICA Johannesburg, SOUTH AFRICA

Advertising Agency: Y&R SOUTH AFRICA Johannesburg, SOUTH AFRICA

2nd Advertising Agency: WUNDERMAN SOUTH AFRICA Johannesburg, SOUTH AFRICA

Chief Creative Officer: Michael Blore

Executive Creative Director: Liam Wielopolski/Clinton Bridgeford

Copywriter: Leon Kotze

Account Manager: Mark-John Frara

Art Buyer: Katherine Legg

Art Director: Mbuso Ndlovu/Rory Welgemoed



Description of Ambient execution:

There are lots of speeders on our roads. And lots of traffic cameras. By creating a banner, placed at strategic sites along roads, when the cameras take photos of a speeding offender, the banner appears in the message too. When people get their traffic fines by post to their homes, they also get an ad, reminding them of Nintendo Wii games like "Need for Speed Nitro".