THE CHALLENGE
The objective was to turn Yellow Pages' Internet site (d.co.il)
to the web's number 1 solution for finding businesses.
THE CREATIVE SOLUTION – AN INNOVATIVE MEDIA STRATEGY
To do this, we developed a unique media strategy: We decided to turn the whole city into a live demonstration of search categories, creatively bringing them to life.
In order to achieve such a surprising effect so many times in a row, we had to break the boundaries of outdoor media.So we created an innovative customized solution, for every billboard and poster.
Each piece of work highlighted the features of specific search categories in an outstanding creative way.
For “Chiropractors” we innovated the standard bus-stop media and hung posters on the ceiling of bus stops
For "Pizzerias" we built a triangular billboard, shaped like a pizza slice
For "Electricians" we created a billboard with real electricity problems.
etc.