Yellow Pages/ YP Outdoor, Promo, Case study Yellow Pages Reality Billboard 2 [alternative version] by Y&R Tel Aviv
![Yellow Pages Reality Billboard 2 [alternative version]](https://fcdn.me/ebf/764/yellow-pages-yp-yellow-pages-reality-billboard-2-0e6be2509e83e5933c0e13593e.jpg "Yellow Pages Reality Billboard 2 [alternative version]")
Yellow Pages/ YP: Yellow Pages Reality Billboard 2 [alternative version]
Awards:
| PIAF 2011 | ||
|---|---|---|
| Creative Use of Traditional Advertising Formats | - | Bronze |
| One Show 2011 | ||
| One Show Entertainment | Events and Installations | Merit |
Credits & Description:
Name of project: Reality Billboard
Client: Yellow Pages
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Date: Sep. 2010
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Gil Aviyam
Copywriter: Sharon Refael
Executive Client Director: Adam Polachek
Account Supervisor: Dikla Tzemach
Account Manager: Daphna Tsror, Aileen Tito
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Office Producers: Shira Robas
Photographer: Menachem Reiss
Interactive
Executive Interactive Director: Guy Poreh
Interactive Creative Director: Roy Cohen, Sagi Blumberg
Interactive Creative: Maayan Dar, Tom Dolinger
Interactive Project Manager: Amichay Kata
Interactive Account Manager: Gadi Margulian
Media Company: Union Media
Production Company: POV
Director: Shahar Segal
Post Production: Gravity
Event Production: Kuperman Productions
Content Development: Elad Kuperman, Shabi Zeraia, Asaf Forman
Event Producer: Liat Danzinger
VP Marketing and Business Development, Yellow Pages: Zeev Gruber
Marketing Manager, Yellow Pages: Anat Gisin
PR Company: Galai PR, Einat Meyron (Meyron Marketing Communication)