Golden Drum 2013 | ||
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Outdoor | Corporate advertising | Golden Drum |
Campaign name: Sponsor of beer
Year/ID: 2013 / C_44_004_G13
Group: C. Outdoor
Subgroup: 44. Corporate advertising
Award: Golden Drum
Product and services: Zatec
Entry Series: Sponsor of beer
Registrant: Y&R Prague
Country: CZECH REPUBLIC
Brand name: Zatec
Advertising agency, city: Y&R Prague
Art director: Matthew Edwards
Executive Creative Director: Jaime Mandelbaum
Copywriter: Nathan Dills, Petr Cech
Creative director: Jaime Mandelbaum
Other credits: Typographer: Ben Didier, Retouch: Furia
Creative idea explanation: Beer brands worldwide are notorious for sponsoring all sorts of event, teams and sports. But not Žatec. No. We choose to spend our money on making our beer the best it can possibly be. At Žatec we sponsor beer. Our own.
Multiple entry explanation:
Beer brands worldwide are notorious for sponsoring all sorts of event, teams and sports. But not Žatec. No. We choose to spend our money on making our beer the best it can possibly be. At Žatec we sponsor beer. Our own.