Zatec Outdoor Motorsports by Y&R Prague

Motorsports
The Outdoor Advert titled Motorsports was done by Y&R Prague advertising agency for Zatec in Czech Republic. It was released in Mar 2013.
Advertising campaign: Zatec: Sponsor of beer

Zatec: Motorsports

Brand
Zatec
Media
Outdoor
Released
March 2013
Posted
March 2013
Market
Czech Republic
Industry
Beers and Ciders
Agency
Y&R Prague
Executive Creative Director
Jaime Mandelbaum
Copywriter
Petr Cech
Copywriter
Nathan Dills

Awards:

Golden Drum 2013
OutdoorCorporate advertisingGolden Drum

Credits & Description:

Campaign name: Sponsor of beer
Year/ID: 2013 / C_44_005_G13
Group: C. Outdoor
Subgroup: 44. Corporate advertising
Award: Golden Drum
Product and services: Zatec
Entry Series: Sponsor of beer
Registrant: Y&R Prague
Country: CZECH REPUBLIC
Brand name: Zatec
Advertising agency, city: Y&R Prague
Art director: Matthew Edwards
Executive Creative Director: Jaime Mandelbaum
Copywriter: Nathan Dills, Petr Cech
Creative director: Jaime Mandelbaum
Other credits: Typographer: Ben Didier, Retouch: Furia
Creative idea explanation: Beer brands worldwide are notorious for sponsoring all sorts of event, teams and sports. But not Žatec. No. We choose to spend our money on making our beer the best it can possibly be. At Žatec we sponsor beer. Our own.
Multiple entry explanation: Beer brands worldwide are notorious for sponsoring all sorts of event, teams and sports. But not Žatec. No. We choose to spend our money on making our beer the best it can possibly be. At Žatec we sponsor beer. Our own.