Zhang Xiao Quan Outdoor, Design & Branding a Cut Above by Y&R Shanghai
The Outdoor Advert titled a Cut Above
was done by Y&R Shanghai advertising agency for Zhang Xiao Quan in China. It was released in Mar 2014.
Zhang Xiao Quan: a Cut Above
Brand
Media
Released
March 2014
Posted
March 2014
Market
Industry
Agency
Executive Creative Director
Photographer
Copywriter
Awards:
| Cannes Lions, 2014 | ||
|---|---|---|
| OUTDOOR LIONS | Billboards & Street Posters: Home Appliances, Furnishings, Electronics & Audio-Visual | SILVER |
| OUTDOOR LIONS | Indoor Posters: Home Appliances, Furnishings, Electronics & Audio-Visual | SILVER |
| Clio Awards, 2014 | ||
| Design | Posters | Bronze |
| ADC Awards, 2015 | ||
| Advertising | POSTER/BILLBOARD | Silver |
| Design | POSTER DESIGN/POINT OF PURCHASE | Silver |
Credits & Description:
Brand: Zhang Xiao Quan
Media: Outdoor
Category: House, Garden & Pets
Agency: Y&R
Geo: China
Zhang Xiao Quan Knife: a Cut Above
Advertising Agency: Y&R, Shanghai, China
Chief Creative Officer: Nils Andersson
Executive Creative Director: Ong Kien Hoe
Art Directors: Dai Xinghui, Jie Jie, Ong Kien Hoe, Nils Andersson
Copywriter: Dagger Chen
Typographers: Jie Jie, Zhengyu Tian
Designers: Jie Jie, Choi Bao, Gaybird Huang
Photographer: Leslie Sim
Retoucher: Pafassion Sh
Account Directors: Rachel Liu, Joy Lu, Sandy Wang