1500: Cactus

Credits & Description:

In order to warn drivers about the importance of avoiding the consumption of alcohol before driving, 1500, Casa Di Conti's premium beer, launches a drink-driving print campaign.
Client: Casa Di Conti
Brand: 1500
Media: Print
Category: Alcoholic Drinks
Agency: McCann
Geo: Brazil
1500: Cactus
Don't take off your shoes and kick a cactus.
As obvious as 'don't drink and drive' should be.
Advertising Agency: WMcCann, Brazil
Chief Creative Officer: Washington Olivetto
Creative director: Carlos Murad
Copywriter: Carolina Markowicz
Art director: Rafael Segri
Account Service: Raf Mansur Fayad, Ana Carolina Madeira
Project managers: Jaqueline Travaglin, Rafael Turri