1500 Print Oven by WMcCann Brazil
The Print Ad titled Oven
was done by WMcCann Brazil advertising agency for 1500 in Brazil. It was released in Apr 2014.
1500: Oven
Brand
Media
Released
April 2014
Posted
April 2014
Market
Industry
Agency
Creative Director
Chief Creative Officer
Copywriter
Art Director
Credits & Description:
In order to warn drivers about the importance of avoiding the consumption of alcohol before driving, 1500, Casa Di Conti's premium beer, launches a drink-driving print campaign.
Client: Casa Di Conti
Brand: 1500
Media: Print
Category: Alcoholic Drinks
Agency: McCann
Geo: Brazil
1500: Oven
Don't turn on the oven and get inside.
As obvious as 'don't drink and drive' should be.
Advertising Agency: WMcCann, Brazil
Chief Creative Officer: Washington Olivetto
Creative director: Carlos Murad
Copywriter: Carolina Markowicz
Art director: Rafael Segri
Account Service: Raf Mansur Fayad, Ana Carolina Madeira
Project managers: Jaqueline Travaglin, Rafael Turri