Category: Public Interest, NGO
Media: Print
Brand: 28 Too Many
Geo: United States
Creative Director (Art): Paul Gregson
Creative Director (Copy): Jono Flannery
Artist: Suzanna Scott
Communications Manager: Emma Lightowlers
Published: November 2017
Synopsis:
Female genital mutilation is not just a human rights violation, but a lucrative money-making scheme. Many different groups profit financially within the communities where the brutal act in practiced. But for the girl, it can come at a much higher price, her physical and mental health, her education, and maybe even her life. This campaign was created to highlight this somewhat unknown driving force behind the ongoing FGM epidemic worldwide.
The Price of FGM.