Aa Alcoholics Anonymous Print It Manager by J. Walter Thompson Sao Paulo
The Print Ad titled It Manager
was done by J. Walter Thompson Sao Paulo advertising agency for Aa Alcoholics Anonymous in Brazil. It was released in May 2017.
Aa Alcoholics Anonymous: It Manager
Media
Released
May 2017
Posted
May 2017
Market
Executive Creative Director
Chief Creative Officer
Chief Creative Officer
Creative Director
Art Director
Copywriter
Production Agency
Illustrator
Awards:
| Cannes Lions 2017 | ||
|---|---|---|
| Print And Publishing | Print: Charities & Non-profit | Silver Lion Campaign |
Credits & Description:
“How can I be an alcoholic? I have 2 college degrees I speak 3 languages. Alcoholics are those who live on the streets. Unemployed bums.”
This testimonial was taken from an interview with an alcoholic who thought she didn’t have a disease just because her own prejudice against AA members.
Inspired by that, the campaign aims to turn over the stereotype created around alcoholics, showing they’re more than just alcoholics they have a profession, a family and they’r...
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