The "Balance Banking" campaign via LOUD, is designed to change the face of banking in Australia. The current banking system is heavily out of balance, with Federal Government regulation favouring the big banks. This campaign will lobby for change to address that imbalance by creating a national debate aimed at driving an independent review of Australia's banking system.
Category: Finance & insurance
URL: http://www.balancebanking.com.au
Client: Abacus Australian Mutuals
Agency: Loud Sydney
Country: Australia
Creative Director: Joe Van Trump
Art Director: Mo Shono
Planner: russell naughton
Account Director: Chris Costin
Account manager: Anna Willis