ABM Print Rat by Propeg

Rat
The Print Ad titled Rat was done by Propeg advertising agency for ABM in Brazil. It was released in May 2017.
Advertising campaign: It can heal or kill. Only a doctor knows the dosage.

ABM: Rat

Brand
ABM
Media
Print
Released
May 2017
Posted
May 2017
Market
Brazil
Industry
Public Safety, Health & Hygiene
Agency
Propeg
Art Director
Bertone Balduino
Creative Director
Bertone Balduino
Creative Director
Fabiano Ribeiro
Copywriter
Emerson Braga
Chief Creative Officer
Emerson Braga
Creative Director
André Amoedo
Art Director
James Willians

Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: ABM
Agency: Propeg
Geo: Brazil
Advertising Agency: Propeg, Salvador, Brazil
Chief Creative Officer: Emerson Braga
Creative Directors: Fabiano Ribeiro, André Amoedo, Bertone Balduíno
Head Of Art: Luiz Celestino
Copywriter: Emerson Braga
Art Directors: Bertone Balduino, James Willians
Account: Michele Estevez
Grafic Producers: Ariana Guerra, André Coni
Planner: Melina romariz
Published: April 2017
Description: To combat self-medication and to alert the public about the dangers of substances that are used indiscriminately we show some substances that are used at the same time in medicines and industrial products. The difference between the medication and the poison is just the dosage.
It can heal or kill. Only a doctor knows the dosage.