Abraz-MG Print Paulo by Perfil 252

Paulo
The Print Ad titled Paulo was done by Perfil 252 advertising agency for Abraz-MG in Brazil. It was released in Aug 2014.
Advertising campaign for Abraz-MG

Abraz-MG: Paulo

Brand
Abraz-MG
Media
Print
Released
August 2014
Posted
August 2014
Market
Brazil
Industry
Charities, Foundations, Volunteers, Racial/Ethnic/Handicapped/Minority Awareness
Agency
Perfil 252
Copywriter
Adriano Docconi
Photographer
Ale Burset
Art Director
Francisco Valle
Creative Director
Marcia Lima

Credits & Description:

Brand: Abraz-MG
Media: Print
Category: Public interest
Agency: Perfil 252
Geo: Brazil
ABRAZ-MG: Paulo
In the beginning, it was about dates, names and addresses. As time went by, the brain even forgets how one gets fed and dressed. Nowadays, he needs help. Paulo can no longer take care of his mom on his own.
Those with Alzheimer are not the only ones who need help.
Advertising Agency: Perfil252, Belo Horizonte, Brazil
Creative Director: Marcia Lima
Head of Art: Marcos Pina
Art Director: Francisco Valle
Copywriter: Adriano Docconi
Photographer: Ale Burset
Producer: F16 Producciones