Aca-m: Hangman - i miss you

Credits & Description:

Synopsis: Mobile phones are more present than ever in our lives. We’ll use them at work, while in the bathroom and even in the car, while driving. Therefore, accidents involving texting are on the rise. We need to keep creating awareness about it, but in a different, more striking, way. ACA-M presents “Hangman”, a series of graphic pieces with strong and disturbing illustrations that mimic a hangman game in which only one letter is missing. After all, when we text and drive, “Every letter could be the last.”
Original Campaign Name: Ahorcado
Advertised brand: ACA-M - Drivers safety association
Brand: Aca-m de Associação de Cidadãos Auto-mobilizados
Advertising Agency: Fcb Lisboa, Lisbon, Portugal
Advert title(s): Every letter could be the last.
Headline and copy text (in English): Don’t text and drive.
Creative Directors: Edson Athayde
Art Director: Eduardo Pastor
Copywriter: Leo Gomez
Illustrator: Marcelo Dalbosco
Account Director: Sónia Gonçalves
Published: 04, 2017
Media: Print, Outdoor