ActionAid: ActionAid - World Day Against Child Labour

Credits & Description:

Differently from the rest of the world, the official Valentineâs Day in Brazil is celebrated every 12th of June, a date set by retailers. By coincidence it is the same date as the World Day Against Child Labour, a significant cause that is always overtaken by Valentineâs promotions and celebrations. ActionAid, an international NGO that struggles to eradicate poverty and injustice in the world, made an ad through F/Nazca Saatchi & Saatchi Sao Paulo to remind people of what really matters.

Category: Charities & appeals

Client: ActionAid

Agency: F/Nazca Saatchi & Saatchi, São Paulo

Country: Brazil

Creative Director: Fabio Fernandes

Creative Director: carlos di celio

Art Director: Thiago Manhães

Copywriter: Cadu Mendes

Producer: Andreia Nascentes

Producer: Alessandra Gamberalli

Head of Broadcast: Lica Bueno

Strategist: Marylena Gorayeb

Strategist: Daniella Oliveira

Strategist: Tainá Gaidano

Strategist: Viviane Lima

Graphic Designer: Gilberto Rodrigues

Client Team Director: Glauce Arzua

Client Team Director: Bruno Benjamim

Account Director: Ricardo Bonani

Illustrator: Studio Casanova

Account team: Aline Lopes

Account manager: Malu Miranda