Ad Council: Stop Bullying

Credits & Description:

Category: Public interest

Brand: Ad Council

Agency: DDB New York

Country: United States of America

More than 80% of high school students in the U.S. report that they witness bullying at least once a week, according to a national survey released today by DoSomething.org. A national multimedia public service advertising (PSA) campaign is launching today to educate and empower parents to talk to their children about ways they can be more than a bystander. The PSAs are being distributed nationwide to coincide with National Bullying Prevention Month.



The campaign was developed by the Ad Council in partnership with AOL, Facebook, Johnson & Johnson, the Free to Be Foundation, the Waitt Institute for Violence Prevention, and the Departments of Education and Health and Human Services. The PSAs were developed and created pro bono by New York advertising agency DDB New York and filmmaker Lee Hirsch (BULLY) and The BULLY Project.



Category: Public interest

URL: http://www.stopbullying.gov/

Client: Ad Council

Agency: DDB New York

Production: Hello

Country: United States of America

Media: Carat