Adidas Print Too Beautiful

Too Beautiful
The Print Ad titled Too Beautiful was done for Adidas in Netherlands. It was released in Apr 2020.

Adidas: Too Beautiful

Brand
Media
Released
April 2020
Posted
April 2020
Production Agency

Credits & Description:

Client: Adidas
Production company: Revolver Amsterdam
Country: Netherlands
Published: April 2020
Synopsis:
The film follows Namibia Flores Rodriguez, a female boxer in Havana. For decades, she’s trained 5 hours a day - every day - in hopes to one day win an Olympic gold title in boxing. But, in Cuba, boxing is banned for women. Although her native nation is one of the most successful olympic boxing countries in history, women aren’t allowed in the ring. Now, aged 39 and just one year shy of the official age cap, Namibia is fighting for her final chance.
Cuba, one of the most successful olympic boxing countries in history, has a long standing ban on females participating in the sport. Stemming from the late wife of Raul Castro, Vilma Espin, the ban has proved to be unsuccessful in preventing women from training. Espin, who feared that Cuban women would risk ruining their beauty by participating in such activities by causing damage to their features, has only inspired generations of female fighters and rule breakers.