Print Photo Wall by OMD Riga
The Print Ad titled Photo Wall
was done by OMD Riga advertising agency in Latvia. It was released in Apr 2008.
Photo Wall
Media
Released
April 2008
Posted
April 2008
Market
Industry
Agency
Awards:
| Golden Hammer 2008 | ||
|---|---|---|
| Best Use of Media | - | Silver |
Credits & Description:
Agency: OMD Latvia / Fuse
Country: Latvia
Entry title: Photo Wall
Product/Service: Mobile Communicatons
Brand name: BiFri
Advertiser: BITE Latvija
Account director: Renate Vitola
Creative director: Gatis Murnieks
Art Director: Gatis Murnieks
Copywriter: Gatis Murnieks
Photographer: Gatis Murnieks
Production company: FUSE
Creative idea: For the launch of BiFri mobile pre-paid card we created a brand curated art project by building a 20m long and 2.5m high photo wall holding 800 rotating picture frames. 6 amateur photographers were introduced and in 6 days the wall was filled with photographs of Latvian youth in Riga. Each of the frames had a photo of a person on one side and a verb on the other that symbolised the persons perception of freedom of being.