LIA Awards 2017 | ||
---|---|---|
Billboard | Consumer Campaign | Silver Winner |
Consumer Campaign | Bronze Winner | |
Cannes Lions 2017 | ||
Print And Publishing | Print: Travel & Transport | Silver Lion Campaign |
Outdoor | Billboards & Street Posters: Travel & Transport | Gold Lion Campaign |
Title: Borders Rio Bravo
Agency: Ogilvy & Mather
Brand: Aeromexico
Country: Mexico
Entrant Company: Ogilvy & Mather, Mexico City
Advertising Agency: Ogilvy & Mather, Mexico City
Production Company: Ogilvy & Mather, Mexico City
Chief Creative Officer: Cesar Agost Carreño (Ogilvy & Mather Mexico)
Creative Vp: Iván Carrasco (Ogilvy & Mather Mexico)
Creative Director: Jonathan Betancur (Ogilvy & Mather Mexico)
Copywriter: Alan Ramirez (Ogilvy & Mather Mexico)
Art Director: Leonardo Orozco (Ogilvy & Mather Mexico)
Art Director: Jocelyn Contreras (Ogilvy & Mather Mexico)
Account Director: Vanya Martinez (Ogilvy & Mather Mexico)
Account Supervisor: Patricia Recinas (Ogilvy & Mather Mexico)
Producer: Juan Pablo Osio (Hogart)
Chief Creative Officer: Claudio Lima (Ogilvy & Mather Brasil)
Production Company: ShaktiProd, Mexico
Entry Summary:
In a moment when segregation and xenophobia were primary topics in the headlines of every news outlet, Aeromexico, the Mexican airline devoted to uniting Mexicans with the whole world, launched “Borders”: a stand against those lines that divide people, geographically and philosophically.
We took Satellite images of three of the most important borders of Mexico and USA: Rio Colorado, Rio Bravo, and Ciudad Juarez, to show how Aeromexico keeps crossing borders to unite Mexicans with the world.