Category: Industrial, Agriculture
Media: Digital
Brand: Agrex do Brasil
Agency: Crispim+Veiga
Geo: Brazil
Advertising Agency: Crispim+Veiga Propaganda, Goiânia, Brazil
Creative Director / Illustrator: Jesus Araújo
Art Director: Jesus Araújo, Daniel Uires
Copywriter: Anderson Rafael Reis
Published: November 2015
Synopsis:
Every year Brazil supports the Blue November. This campaign represented by the blue tie is fundamental to raise awareness about prostate cancer and to combat prejudice about the prostate exam, especially for traditional men from the countryside.
Scare the prejudice away.