Aides Print Piano by TBWA Paris

Piano
The Print Ad titled Piano was done by TBWA Paris advertising agency for Aides in France. It was released in Nov 2016.
Advertising campaign: Revelation

Aides: Piano

Brand
Aides
Media
Print
Released
November 2016
Posted
November 2016
Market
France
Industry
HIV/AIDS
Agency
TBWA Paris
Art Director
Skrzypczak Sébastien
Art Director
Sébastien Skrzypczak
Executive Creative Director
Benjamin Marchal
Art Director
Morgane Alexandre
Executive Creative Director
Faustin Claverie
Photographer
Mathieu César

Credits & Description:

Media: Print
Category: Public interest
Client: French NGO AIDES
Credits : «REVELATION »
Advertiser: Aides
Advertising Agency : TBWA\PARIS
Advertisers Handlers: Christian Andreo, Nathalie Gautier, Antoine Henry, Charmaine Da Costa Soares
Account Handlers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Mirella Ghil
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Directors: Sébastien Skrzypczak, Morgane Alexandre
Art Buyers: Carine Galluffo, Alexis Antigny
Print Producer: Laurence Collavini
Photographer: Mathieu César
Production : Iconoclast Image

Before World AIDS day, the French NGO AIDES reveals to the general public a piece of information that might just change everything. It's a piece of information that is widely approved by the scientific community but that still hasn't made its way to the general public: an HIV-positive person following treatment no longer transmits the virus. Anti-retroviral drugs are now so efficient that they make the virus undetectable in the bloodstream and sexual fluids of affected people. Hence, HIV-positive people no longer transmit HIV, even when having unprotected sex. Such a piece of information completely spins on their head the representations people have of HIV-positive people.