Al Ain Zoo Print World Water Day by Y&R Abu Dhabi
The Print Ad titled World Water Day
was done by Y&R Abu Dhabi advertising agency for subbrand: Al Ain Zoo (brand: Al Ain Zoo) in United Arab Emirates. It was released in Jul 2012.
Al Ain Zoo: World Water Day
Brand
Media
Released
July 2012
Posted
July 2012
Market
Industry
Agency
Copywriter
Art Director
Photographer
Illustrator
Creative Director
Awards:
| Mena Cristal Awards 2013 | ||
|---|---|---|
| Outdoor | NGO / Great Cause / Charity / Public Interest | Emerald (Bronze) |
Credits & Description:
Media: Ambient
Geo: United Arab Emirates
Category: Recreation & Leisure
Agency: Y&R
Brand: Al Ain Zoo
Stop draining the planet. Use water wisely.
On the occasion of World Water Day (22 March), we came up with this idea to tackle the problem right at the source. We created a sticker (shown in the picture) to persuade people not to drain the planet. Whenever someone came to use the tap, he/she was reminded of what might happen if the world’s water resources dried up.
Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Art Director: Anoop Chandran
Copywriter: Adnan Khalid
Photographer : Abdul Nasser
Illustrator: Sunil Das
Additional credits: Rouba El Lababidi, Ali Zayat , Maher Daouk, Pramod K R