Aldi Print Aldi by McCann Madrid

Aldi
The Print Ad titled Aldi was done by McCann Madrid advertising agency for Aldi in Spain. It was released in Apr 2018.
Advertising campaign for Aldi

Aldi: Aldi

Brand
Aldi
Media
Print
Released
April 2018
Posted
March 2020
Market
Spain
Industry
Supermarkets
Agency
McCann Madrid

Awards:

Lions Communication 2018
Print & Publishing LionsSectors > RetailSilver Lion Campaign
Print & Publishing LionsInnovative Use of PrintSilver Lion

Credits & Description:

Brand ALDI
Entrant MCCANN BARCELONA
McCANN MADRID Madrid, Spain Entrant Company
McCANN MADRID Madrid, Spain Idea Creation
CRAFT Madrid, SPAIN Production
CRAFT Barcelona, SPAIN Production
McCANN BARCELONA Barcelona, Spain Production
HAVAS MEDIA Barcelona, Spain Media Placement
McCANN BARCELONA Barcelona, Spain Additional Company
Mónica Moro McCann Spain Chief Creative Officer
Marta LLucià McCann Barcelona General Creative Director
Raquel Martínez, Jon Lavin, Maite Carrillo McCann Spain Executive Creative Directors
Fernando Cerezo, Jaume Rufach, Eduard Cubel McCann Spain Creative Directors
Mónica Moro, Jon Lavin McCann Spain copywriters
Fernando Cerezo, Max Gener McCann Spain Art directors
Eva Soler, Keyla Rodriguez McCann Barcelona Account Team
Raquel Aguinaga CRAFT Audiovisual Production
Sara Cuadrado CRAFT Graphic Production
Pere Pascual CRAFT Photographer
Adrian Botan McCann Worldgroup President of Creative Leadership Europe
Translation
We published an ad for our fresh products wrapped up in a newspaper page (Like they do in traditional markets). The page is the same one that appears in the newspaper on the left with some breaking news. See attached video.
Entry Summary
Fresh products are the reason that people choose supermarkets, they are the driver of a balanced diet in Spanish households: 52.1% of the food we buy are perishable goods (we buy perishables 251 times compared to 144 times for tinned or bottled products). In addition to raising awareness of quality supermarket products, they are key to generating frequency.
In Spain Aldi is a relatively unknown supermarket and nobody knows about its fresh products, but it really has one of the best ranges, quality products, it’s local and has low prices.
Brief
Raise awareness of the quality of Aldi products especially the perishables. One of the main features is the fresness of the products which Aldi replace daily.
Objectives
• Give visibility to the range of products
• Generate consideration
• Show that Aldi’s fresh products are good value for money