Alfaguara Print Caperucita by Prolam Y&R Santiago

Caperucita
The Print Ad titled Caperucita was done by Prolam Y&R Santiago advertising agency for Alfaguara in Chile. It was released in May 2017.
Advertising campaign for Alfaguara

Alfaguara: Caperucita

Brand
Alfaguara
Media
Print
Released
May 2017
Posted
May 2017
Market
Chile
Industry
Records & Cinema Production
Agency
Prolam Y&R Santiago
Art Director
Emerson Navarrete
Executive Creative Director
Alvaro Becker
Executive Creative Director
Francisco Cavada
Art Director
Rodrigo Perez
Illustrator
Ricardo Salamanca

Awards:

El Ojo Festival 2017
GráficaMedios de Comunicación y PublicacionesBronce
Producción Gráfica – CRAFTMejor Dirección de ArteOro

Credits & Description:

Client: Alfaguara Audiobooks
Subbrand/Product: Audio Libros Alfaguara
Agency: Prolam Y&R
Geo: Chile
Director General Creativo: Álvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Art Directors: Emerson Navarrete, Rodrigo Pérez
Illustrator: Ricardo Salamanca