Alfaguara: Clockwork Orange

Credits & Description:

Media: Print
Category: Entertainment & leisure
Client: Alfaguara
Agency: FCB Lisbon
Production: FCB Lisbon, Portugal
Creative Director: edson athayde
Copywriter: Viton Araújo
Art Director: Diego Tórgo
Synopsis:
In a digital world, the attention of readers is reducing more and more, there is no patience for long texts nor long books. Based on this consumer insight, FCB Lisbon decided to sell Alfaguara Pocket Books Collection using a digital reference. While the "name of the file" introduces in small phrases the deep themes of the classics, the ".zip" extension symbolizes the physical size of our books. An opportunity for readers to get deep - yet short - literary content.
Alfaguara Pocket Books. Big classics in small formats.