Alka-Seltzer Print New Year happy by BBDO Moscow

New Year happy
The Print Ad titled New Year happy was done by BBDO Moscow advertising agency for subbrand: Alka-seltzer Tablets (brand: Alka-Seltzer) in Russia. It was released in Jun 2013.

Alka-Seltzer: New Year happy

Media
Released
June 2013
Posted
June 2013
Market

Awards:

Golden Drum 2013
PressHealth, beauty & fashionSilver Drum

Credits & Description:

Client: Alka-Seltzer (BAYER)
The aim of this print campaign is to convince the consumer that they should take Alka-Seltzer after the party and don’t lose the next day.
Idea NEXT MORNING EVEN AFTER HARD PARTIES YOU’LL BE HAPPY TO WAKE UP WITHOUT A HANGOVER.
Solution DEVELOP A SERIES OF PRINT ADS OF THE BIGGEST BOOZY OCCASIONS LIKE NEW YEAR’S EVE, BIRTHDAYS AND CHRISTMAS. THROUGH A SIMPLE TWIST OF THE PHRASE, WE HIGHLIGHT THE KEY PRODUCT BENEFIT OF NOT HAVING A HANGOVER THE FOLLOWING DAY.
Media: Print
Category: Pharmaceutical
Advertising Agency: BBDO, Moscow, Russia
Chief Creative Officer – Igor Lutz
Creative Director – Mihai Coliban
Senior Art Director – Aaron John Nielsen
Copywriter – Andrey Sivkov
Producer – Marina Shponko
Account Director – Darya Arkharova
Senior Account Manager – Boris Sorokin
Production Studio – ‘Masked Brothers’