Allan Gray: WAITY KATY

Credits & Description:

Category: Banking, Investment & Insurance

Advertiser: ALLAN GRAY

Product/Service: INVESTMENT COMPANY

Agency: KING JAMES

Type Of Ad: Newspaper

Date of First Appearance: Nov 21 2010

Entrant Company: KING JAMES, Cape Town, SOUTH AFRICA

Chief Creative Officer: Alistair King

Copywriter: Paige Nick

Art Director: Karin Barry-Mccormack

Account Manager: Laurel Mader



English Translation of Main Headlines

Allan Gray is a South African investment company that has always focused on long-term investing. Our aim is to illustrate the benefit of a long-term view to our investors and potential investors.



After dating for many years, Prince William finally proposed to Kate Middleton (whom the media had dubbed ‘Waity Katy’) on 17th November 2010. We almost immediately ran this tactical press ad to single-mindedly illustrate how patience, in both life and investing can pay off.



This tactical press ad appeared in the Sunday Newspaper, on the week of the announcement, amidst all the editorial on the engagement.